All about a marketing enthusiast!
Yes, I overthink everything! That’s called strategy.
Rosie is a digital marketing graduate with a sharp eye for strategy and a curiosity that drives results.
She approaches marketing with a balance of data and creativity — from audience research and social media audits to campaign planning and content development. With a passion for understanding what makes people engage, Rosie brings a thoughtful, Gen Z perspective to every project.
Her experience spans design tools like Canva and GIMP, social scheduling platforms, and content planning systems. She’s detail-oriented, insight-led, and not afraid to overthink — because that’s where the strategy lives.
Whether supporting a brand’s digital presence or analysing what’s really working behind the scenes, Rosie is always looking for smarter, more meaningful ways to connect.
My online CV
2019-2021 Truro College
A Level Business | Law | Sociology
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Rosie has developed a diverse and well-rounded skill set that blends critical thinking, research, and digital strategy. Her background in legal studies sharpened her ability to analyse complex problems, evaluate information critically, and build clear, evidence-based arguments — skills she now applies to marketing audits and campaign analysis. Through business studies, she gained a strong foundation in market research, strategic planning, and data-informed decision-making. Her work in sociology further expanded her ability to understand audience behaviour, conduct both qualitative and quantitative research, and communicate complex insights in a clear and compelling way.
Together, these experiences have shaped a thoughtful, analytical approach to digital marketing — combining logic, creativity, and collaboration to deliver clear, purposeful solutions.
2020 Operation Wallacea
Online digital marketing work experience
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Rosie has gained hands-on experience in digital marketing through a comprehensive business plan project, where she combined creative content development with in-depth research and strategic planning. She utilised tools such as GIMP for visual assets and Microsoft Excel for data organisation and market research, successfully producing a full portfolio that earned positive feedback and a certificate of achievement.
This project highlighted her ability to merge creativity with structured business thinking — delivering marketing strategies that are not only visually engaging but also grounded in research and tailored to the target audience.
2021-2025 London South Bank University
Marketing with Advertising & Digital Communications (Ba)
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During her BA in Digital Marketing, Rosie built a strong foundation in online marketing strategy, with a particular focus on research-led, data-driven approaches. She developed practical skills in SEO, content marketing, social media management, and digital analytics, gaining hands-on experience with industry tools like Google Analytics, SEMrush, and HubSpot.
Through targeted campaign planning and performance tracking, she learned how to drive traffic, increase engagement, and optimise conversion rates. Her studies also covered market research, digital advertising, and consumer behaviour analysis — giving her a well-rounded toolkit to build marketing strategies that are both insightful and effective.